Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

In Silicon Valley slang, a 'bozo explosion' is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, 'If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense'...then it's time for a reality check.



For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world.



Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:



—How to get a standing ovation



—The art of schmoozing



—How to create a community



—The top ten lies of entrepreneurs



—Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask



Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.