Many in the Christian church have lost their WHY when it comes to actively seeking to reach unreached people for Jesus. Why should we care? Why should we act?

REASONS is Jack Nelson's companion to his book REACHABLE: How Indigenous Missionaries Are Changing the Face of Missions in which he argued that indigenous missionaries are uniquely qualified to reach people who are unreached with the Good News of Jesus Christ. In REASONS, which is somewhat of a prequel to REACHABLE, the author backs up and answers the question, 'Why should this matter to me and every other Christian?'