This new edition of a bestseller (150,000 copies sold) about acquiring all the business you need through referrals adds powerful new concepts and expands into the digital age

Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers. Through an entertaining fictional story, Tim Templeton emphasizes the importance of applying the Golden Rule in business-building an ongoing relationship with customers based on genuine respect and caring, rather than just making the sale and moving on. But it's not enough to simply hope your customers will refer you-Templeton offers a proven system to make sure that they do.

In this completely updated and expanded edition Templeton introduces the concept of the Perfect Client Avatar, a detailed profile of your ideal client that you keep in mind at all times to focus your efforts as you build your business. And he adds a new principle to his process: social proof. Templeton shows how the power of social media can help you leverage reviews, testimonials, and case studies of satisfied clients to expand your business 24/7-add clients while you sleep! Your customers and clients already know every new contact you will ever need to succeed-by applying Tim Templeton's system they will naturally refer them to you.