Relentless Relevance: Be a threat to the future before the future threatens you

If you are not relentlessly fixated with relevance today, you will be ruthlessly annihilated by irrelevance tomorrow.

How relevant are you?

Is your relevance under threat?

In a world where everything is changing before our eyes, nothing matters more than your ability to stay relentlessly relevant. Relentless Relevance is your must-read guide to thriving in chaos. Part business blueprint, part manifesto for forward-thinkers, this compelling book draws from insights in technology, culture, and human behaviour to empower individuals and organisations to rewrite their stories.

Building on the provocative ideas of his bestselling book Legacide Richard Mulholland makes a powerful case for abandoning legacy thinking. With sharp wit and actionable wisdom, he challenges you to reimagine the future and embrace the reinvention necessary to remain indispensable.

“I found myself asking the question, ‘Am I still relevant?’ What I discovered is that if you find yourself asking the question, the answer is no. Mostly because it’s the wrong question. The right question is, ‘What can I do today to stay relevant?’ You see, relevance is not a milestone anymore; it’s the path that we travel.” – Richard Mulholland

Be prepared to shift from comfort to curiosity.


Richard Mulholland kicked off his career as a roadie, operating lights for bands such as Iron Maiden, Midnight Oil and Def Leppard. In 1997, at the wee age of 22, Rich founded presentation powerhouse Missing Link because he figured that the typical presentation is so sh*t, he couldn’t do much worse.

Since then Rich has led his team to become South Africa’s largest presentation firm and has coached multinational organisations, thousands of top executives, and international speakers to become more confident, more authoritative, and more RELEVANT.

Foreword by Erik Kruger