If you can increase retention by as little as 5%, your profits could grow by as much as 95%.

Most small businesses chase strangers. Ads, funnels, lead magnets, networking breakfasts – they’re all just pouring more water into a leaky bucket. Put retention last, and you’ll feel knackered, always chasing the next deal, feeling like your business is running you, not the other way round.

This book helps you stop treating retention as an afterthought, and start putting it first in your business by looking after - and obsessing over - the customers you’ve already got before chasing new ones who have yet to spend a penny with you.