There's so much more to the role of culture in business than etiquette and local customs. Recognizing its importance—and providing a clear-eyed look at how it works in real-life scenarios—is why Riding the Waves of Culture became essential reading when it was first published in 1997.



While knowledge of customs and etiquette can help you avoid gaffes in other locales, it doesn't explain why pay-for-performance works some places but not in others. Or how organizational methods that don't 'fit' locally will slowly and silently break down—even if there was no pushback from the local managers or employees.



Riding the Waves of Culture, Fourth Edition retains its in-depth exploration of the underlying cultural frameworks that affect leadership, effectiveness and innovation across cultures. With new information and evidence-based insights on critical business matters, it offers insight on the effects of immigration, generational differences to the development of multi-cultural societies, and more. The most thoroughly researched and highly respected resource of its kind, Riding the Waves of Culture does more than help you stay afloat in today's diverse work environment; it provides the knowledge you need to seize the advantage and compete for the long run.