There is a generosity crisis in North America. The number of individuals giving to charity is on the decline. For nonprofits that rely on the generosity of everyday individuals, this is an alarming statistic. But amidst these challenges, a new opportunity has arisen: the subscription economy has transformed donor behavior and preferences, making recurring giving more accessible than at any other time in history.

Dave Raley, with over twenty years of experience in the nonprofit sector, has studied top-performing nonprofits that are successfully tapping into this new kind of giving. As individuals and organizations have embraced subscriptions, consumer trends have changed, and donors are more likely to give on a recurring basis to nonprofits of all types and sizes. This has paved the way for subscription giving, and ultimately, more reliable revenue that can accelerate generosity.

In The Rise of Sustainable Giving, Raley shares the core elements of building a thriving sustainable giving program, including:


- Six key shifts driven by the subscription economy


- Understanding donor motivation


- Crafting an ongoing value proposition


- Getting your technology stack right


- Designing and launching your program


- Growing your program



Sustainable giving is more than just inspirational jargon or a lofty idea; it’s a tactical playbook for a new era of fundraising.