Run It Like a Business: Strategies for Arts Organizations to In­crease Audiences, Remain Relevant, and Multiply Money--Without Losing the Art

In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. Running your arts organization like a business is your path forward to:

- Grow audiences and keep them coming back again

- Make our organizations more inclusive

- Get younger attendees in the seats and on the donor rolls

- Continue to create the art we love-without the stress of figuring out how to afford it

Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission-whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.