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Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
Written by:
Mark Kosoglow
,
Max Altschuler
,
Manny Medina
Narrated by:
Walter Dixon
Unabridged Audiobook
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Book
1
Narrator
Release Date
May 2019
Duration
5 hours 29 minutes
Summary
Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.
This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.
- Find common factors holding your sales back-and reverse them through channel optimization
- Humanize sales with personas and relevant information at every turn
- Understand why A/B testing is so incredibly critical to success, and how to do it right
- Take your sales process to the next level with a rock solid, modern Sales Engagement strategy
This book is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible.
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Mark Kosoglow
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