Screw Business As Usual

Unabridged / Go to Abridged Audiobook

Written By: Richard Branson

Narrated By: Sean Pratt

Publisher: Gildan Media

Date: January 2013

Duration: 9 hours 29 minutes

Summary:

RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet

As he writes:

'People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this audiobook isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine.

'But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business.

'Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, 'Do good, have fun and the money will come.''

Genres:

Screw Business As Usual

by Richard Branson

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Screw Business As Usual, Richard Branson
Screw Business As Usual, Richard Branson
This title is due for release on January 15, 2013.

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This title is due for release on January 15, 2013
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