Secret Sauce: How to Pack Your Messages with Persuasive Punch
Publisher: Brilliance Audio
Date: February 2017
Duration: 2 hours 14 minutes
When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages.
Short, easy to read, and packed with visuals, 'Secret Sauce' provides:
-Clear examples of what works and what doesn't
-Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns
-Less than 10 percent of marketing messages are truly compelling--engaging the head and heart.
Secret Sauce helps you weed out the clutter.
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