Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

Unabridged Audiobook

Written By: Clayton Christensen

Narrated By: Joel Leffert

Publisher: Recorded Books

Date: November 2004

Duration: 11 hours 31 minutes

Summary:

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present this groundbreaking guide for predicting outcomes in the evolution of any industry.

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