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Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
Author:
Clayton Christensen
Read by:
Joel Leffert
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1
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Release Date
March 11, 2008
Duration
11 hours 31 minutes
Summary
Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present this groundbreaking guide for predicting outcomes in the evolution of any industry.
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Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
Author: Clayton Christensen
Read by: Joel Leffert
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