Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
Unabridged Audiobook
Written By: Clayton Christensen
Narrated By: Joel Leffert
Publisher: Recorded Books
Date: November 2004
Duration: 11 hours 31 minutes
Summary:
Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present this groundbreaking guide for predicting outcomes in the evolution of any industry.
