This three-part book begins with Matts story of going from selfish to servant while on his journey from prisoner to monk to social entrepreneur. The book shows leaders the connection between superior long-term results and serving their people and community. Matt Tenney cites numerous business case studies and research that demonstrate how servant leadership results in attracting top talent, increased employee engagement, and lower turnover, as well as a more innovative culture, better customer service, and a better ROI on marketing efforts. Serve to Be Great offers practical, actionable guidance on becoming an extraordinary leader who is devoted to serving and inspiring greatness others. In keeping with the spirit in which Serve to Be Great was written, all author proceeds from the sale of the book will be donated to charity.