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The Seven Rules of Trust: A Blueprint for Building Things That Last

Author:
Jimmy Wales
Read by:
Jimmy Wales
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Unabridged Audiobook

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Ratings
Book
1
Narrator
1
Release Date
October 28, 2025
Duration
5 hours 35 minutes
Summary
NATIONAL BESTSELLER • From the founder of Wikipedia, a sweeping reflection on the global crisis of credibility and knowledge, revealing “the rules of trust” that transformed Wikipedia from a scrappy experiment into a global utility used by billions of people—and how those rules can help others build things that last

“An important book . . . both hopeful and practical.”—Yuval Noah Harari, bestselling author of Sapiens and 21 Lessons for the 21st Century

From the beginning, people predicted Wikipedia’s demise. Instead, this global experiment in sharing knowledge and expertise online has become part of the fabric of modern, connected life. Today, every month, people view Wikipedia 11 billion times—just in the English language. The Internet’s encyclopedia has become a global utility, like water or electricity, and we rarely pause to consider the extraordinary fact of its existence.

Long before it became the biggest collection of knowledge in the history of the world, Wikipedia had to overcome its greatest challenge: getting strangers on the Internet to trust each other. They had to trust that others would not be abusive or uncivil. They had to trust that others would not unfairly change or erase their contributions. They had to trust that people had good intentions.

Trust, Wikipedia founder Jimmy Wales says, is a treasure. But it is not inanimate, like gold or gems. Trust is a living thing that can and must be cultivated. This book will show you how. And it will reveal how his organization, this one-time punchline, has become a global authority—in the same two decades when the public’s trust in everything else, from government to social media, has trended backwards.

Every community on earth depends on trust; it underpins our capacity to know things, and it is at an all-time low. Inspiring, approachable, and packed with candid lessons from the early days of Wikipedia, The Seven Rules of Trust is a guide to kickstarting a positive loop of accountability and creativity—and to building things that stand the test of time.
Reviews
Profile Avatar Michael G. Nov 2025

The (co?)founder of Wikipedia talks about Wikipedia, and trust. He makes the case that there are some valuable insights to be gained from how Wikipedia works that apply broadly to democracy at scale, and we’re in danger if we don’t fix some recent trust problems. The rather bland and unsurprising observations here aren’t very controversial, and might even be considered rather common sense. What Jimmy avoids discussing at all is what to do about extremism. To paraphrase a famous observation, a tolerant society has to be intolerant of intolerance. Jimmy’s solution is to always assume good faith. That’s a great starting point for beginning interactions with someone you’ve never met, but he conveniently leaves out any suggestion about what to do about inveterate trolls and bad-faith actors, which is the real problem. There is no mention whatsoever of the bots that undo spam and vandalism on Wikipedia, and hardly any mention (except one small anecdote) about how they handle vandalism. Sure, on that platform you can ban IPs and usernames (which doesn’t prevent them from really coming back, if you know anything about networking). Jimmy has no view on what to do with these folks in brick-and-mortar, meatspace society. Fine— we don’t need to hear his opinion because this book is about harnessing the power of the public and having open, good-faith debates. Wonderful! But Jimmy doesn’t address the verifiable fact that open, non-partisan venues for news and discussion are also disappearing. Conglomerates like Sinclair are buying up all the media outlets, so the public gets one sanitized and pre-digested view decided by a minority elite. There is no suggestion about where or how to hold such society-wide debates, other than to mention the pitfalls of social media without a common purpose. Overall, a fine listen but rather bland.

The Seven Rules of Trust: A Blueprint for Building Things That Last

The Seven Rules of Trust: A Blueprint for Building Things That Last

Author: Jimmy Wales
Read by: Jimmy Wales
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