Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
Publisher: HighBridge Company
Date: July 2006
Duration: 7 hours 33 minutes
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.
Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next 'big' thing.