Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

Written by:
Seth Godin
Narrated by:
Seth Godin

Abridged Audiobook

Ratings
Book
2
Narrator
Release Date
July 2006
Duration
7 hours 33 minutes
Summary
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next 'big' thing.
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