Listen Free to Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin with a Free Trial.

Ratings

Book

Narrator

Release Date

July 2006

Duration

7 hours 33 minutes

Summary

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next 'big' thing.

Genres

Business & Economics >

Management & Leadership

Reviews

Tom

This book is somewhat different than others I rented. It discusses dozens of situations and most of them are bringing up very good points that apply to any business.

Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

This title is due for release on July 24, 2006.

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This title is due for release on July 24, 2006

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Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

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