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Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
Author:
Seth Godin
Read by:
Seth Godin
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Book
2
Narrator
Release Date
July 24, 2006
Duration
7 hours 33 minutes
Summary
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.
Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next 'big' thing.
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Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
Author: Seth Godin
Read by: Seth Godin
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