Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

Abridged Audiobook

Written By: Seth Godin

Narrated By: Seth Godin

Publisher: HighBridge Company

Date: July 2006

Duration: 7 hours 33 minutes

Summary:

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next 'big' thing.

Genres:

  • Tom

    This book is somewhat different than others I rented. It discusses dozens of situations and most of them are bringing up very good points that apply to any business.

Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

by Seth Godin

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Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas, Seth Godin
Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas, Seth Godin
This title is due for release on July 24, 2006.

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Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas, Seth Godin
This title is due for release on July 24, 2006
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Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas, Seth Godin
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Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas, Seth Godin

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