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Social Selling: Techniques to Influence Buyers and Changemakers
Written by:
Matt Reynolds
,
Tim Hughes
Narrated by:
Timothy Andrés Pabon
Unabridged Audiobook
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1
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Release Date
June 2019
Duration
6 hours 37 minutes
Summary
The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.
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Matt Reynolds
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