A genuinely new approach to self-development: transform your life, one lie at a time.

You've been told to stop lying to yourself. Simon Gilham built a movement on exactly that idea, and tens of thousands of readers took notice. But what comes next once you've torn down the old story? What do you replace it with?

Start Lying to Yourself is the missing next step: a bold, counterintuitive framework for rewriting your life from the inside out. Through twenty 'empowering lies,' Gilham shows how to deliberately adopt beliefs that pull you forward: I already am who I want to become. This is going to work. I'm not waiting anymore. What begins as a mental shift quickly becomes something tangible, a way of thinking and acting that changes how you move through the world.

Structured in three stages—wake up, break the old programming, and become your future self—the book offers a direct path to inner transformation. Each short chapter pairs a single idea with a moment of reflection, giving readers a practice they can use in real time. Start Lying to Yourself is a clear and compelling voice in your ear, pulling you toward your dream life, one lie at a time.