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Start with Why 15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action

Author:
Simon Sinek
Read by:
Simon Sinek
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Unabridged Audiobook

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Ratings
Book
792
Narrator
72
Release Date
May 13, 2025
Duration
7 hours 57 minutes
Summary
The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the author

In 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more than 65 million who’ve watched his TED Talk based on Start With Why.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

Start With Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way— and it's the opposite of what everyone else does. 

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common but they inspired people, not with WHAT they did...but with WHY they did it.  

Sinek provides a new, easy to understand, framework that inspires people to build organizations and lead movements in a more powerful and effective way. And it all starts with WHY. 

With a new foreword touching on the importance of holding onto our WHY in a distracted age, new examples, and original stories updated, this 15th anniversary edition celebrates a simple but transformative idea that has changed the way we think about leadership and legacy.
Reviews
Profile Avatar Thomas J Apr 2018

Inspiring!

Profile Avatar Ronignacio Sep 2021

Gives a new perspective in life and at work. Worth every second of listening to it.

Profile Avatar Dragan H. Aug 2022

Great book , Now I have a different view on large corporations .

Profile Avatar Isabel R. May 2026

Was a very good book

Profile Avatar PaulDaniel V. Jan 2026

I have followed Simon Sinek in multiple medium and social media. Read his book(s), watch his videos and short clips, and i get inspired everytime. I decide to do a refresher of start with Why through audiobook this time around and it hit me in a different angle, maybe its timing maybe is the trends today (AI). What inspired me today is his decision to not trademark the golden circle and allow anyone and everyone to apply and use it. It resonated because he allow it to be heard.

Profile Avatar Matt M. Nov 2025

So good and appropriate. I plan on listening to it again (and probably again). Thank you

Profile Avatar Jurgita Ziabkinaite Oct 2025

It is a very smart book with a lot of wise insights. The same examples of the same companies seem too repetitive for me, although I admit it might have been the author's intention. I especially liked the personal touch he brought in.

Profile Avatar Anonymous Sep 2025

Book could probably be half as long without so many redundant examples. Mostly common sense to me, but glad it speaks to those where it isn't.

Profile Avatar Eran Berkovitz Mar 2025

Very interesting

Profile Avatar Bernardo B. Mar 2025

Simono repeated too much the topic, possible so much repetitions and so much examples were needed whon nobody understood the concept, for those like most of managers, who understand the concept, heard or read something in internet, and want to complement our understanding the book turns boaring

Profile Avatar Anonymous Apr 2024

Great read. I enjoyed and understood the importance of leadinpg with a root cause of your WHY. The book discussed how leading with WHY changes the outcome and how others perceive and interact with you or your product.The book It also touched on the importance of always reflecting on your why at all times to maintain and drive clear focus. The reader is left to pinpoint/identify what their why is. and allow that to be the driving force.

Profile Avatar MRyRich Mar 2024

Really good listen… especially with the hubs!

Profile Avatar Adriana P. Jan 2024

Interesting POV. Great insights. Definitely a must-read. Oh, and charismatic writer and reader

Profile Avatar Vinicius D. Dec 2023

Not much to add besides what was said on the 7 minute video on youtube.

Profile Avatar GuruJK Oct 2023

Very inspiring and great insight. Especially great because the narrator was the writer himself. However, some of the examples of companies were repeated redundantly. Would've been more immersive if there were a wider range of aspects covered.

Profile Avatar Anonymous Sep 2023

A very common theme, but still very well written and digging deep enough for it to be thought provoking

Profile Avatar Anonymous May 2023

Love this book, it really helped me to look things in a new perspective

Profile Avatar Camillus H. Apr 2023

Great points made, but could’ve done in half the time. Simon still rocks.

Profile Avatar kaydog Apr 2023

I'm listening to this in 2023. Underlying message is definitely valuable and worth remembering, but unfortunately it's padded with more anecdotal rather than factual fluff leaning heavily into examples relevant to late 90's and 00's that in the current world feel dated. In contrast with books such as Dale Carnegie's 'How to win friends and influence people' that was published in 1936 and still feels timeless, this book does a poor job of explaining it's ideas in a way that's relatable to everyone. I recommend instead finding a summary or short explanation of the book.

Profile Avatar Hung L. Oct 2022

good

Profile Avatar ChrisKane2415 Oct 2022

This book does a great job of showing you a path to travel that helps you become a better version of yourself both in your personal life and your career field.

Profile Avatar Anonymous Oct 2022

I loved it and i recommend it for everyone to listen to discover how much rely upon himself is an awful mistake. then attractive other people as friends to know about them is still much better.

Profile Avatar Kyong B. Mar 2022

It’s not that I didn’t like the message. I liked that but I really think the book was repetitive and he could’ve said the same thing in like an hour.

Profile Avatar Rahmouni B. Aug 2021

good speaker

Profile Avatar Nina Jun 2021

Incredibly inspiring! A must read for everyone who starts a business but also a very inspirational read for everybody.

Profile Avatar Amanda S. Jan 2021

amazing book for every entrepreneur or anyone looking to lead a life with purpose

Profile Avatar Anonymous Nov 2020

Third time reading! It’s amazing

Profile Avatar Anonymous Oct 2020

Helpful

Profile Avatar Chris C. Jul 2020

Great read. I loved the real world examples to explain the concept and reasoning of starting with “why “. It gave me some excellent ideas on how to apply it to myself and my profession.

Profile Avatar Ana C. Apr 2020

Simon’s points of view change my perspective completely! One of the best authors from these times, big follower.

Profile Avatar Carlos C. Nov 2019

Great book and Makes me see everything just a little different now

Profile Avatar Stephanie F. May 2019

Eye opening!

Profile Avatar Krunal P. Mar 2019

What a great book!! You sure inspired me and I will sure meet you one day for sure!!! This comes from clarity of my WHY!!

Start with Why 15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action

Start with Why 15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action

Author: Simon Sinek
Read by: Simon Sinek
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