Starting!

Starting! is a best selling business book and now an audiobook for entrepreneurs, start-ups and established SMEs. It tells you how to think like a seasoned investor and stress-test the assumptions in your business case.

Jam packed with real-life case studies, you will learn how to perform a SWOT test on your business case so that you can be totally sure you have a business worth investing time, money and resources into... or not.

It's like an investment MOT for your business idea or existing business.

See, you might have a good idea for a business... BUT have you got a good business for the idea?

Hundreds and hundreds of entrepreneurs and business owners worldwide have used the workshop, framework and process in Starting! to make sure they have the best possible chance of succeeding.

This is a perfect book to read if you are thinking of starting up a new business... and essential if you already have a business.

The audiobook includes:


- The Goal of Business Vs the Purpose of Business
- Three Invaluable Lessons For Entrepreneurs
- The truth tests about all business ideas
- Should you write a business plan, or not? Yes or no>? (Obviously, this book recommends a written business plan, but here's what you need to do BEFORE you write one! This book DOES NOT replace writing a formal business plan but it will sharpen your business case that would appear IN your written business plan.
- The Ten Questions Workshop

Andrew Priestley is an award winning business coach, an in-demand speaker and best selling author.

Key words: start-ups; entrepreneurs; business start ups; business plans; business case; business failure; business failure rate; assets; marketing plans; business administration; SMEs; FMBs; micro business; MBA