'A valuable handbook for assisting aspirational and first-time entrepreneurs transform their ideas into reality while also helping them in navigating complexity.' - Amitabh Kant, CEO, NITI Aayog

'A very insightful book.' - Errol D'Souza, Director, IIM Ahmedabad


The idea of starting a company has never been more popular in India. A new breed of entrepreneurs is rising in the country, inspired by home-grown heroes, driven to pursue extraordinary outcomes and supported by an ecosystem that is willing to back audacious ideas.

Startup Compass offers advice on starting and growing a company, shared in a lecture series at IIM Ahmedabad and over extensive interviews by fifteen iconic Indian entrepreneurs. These include Sanjeev Bikhchandani (Naukri), Deep Kalra (MakeMyTrip), Sachin Bansal (Flipkart), Falguni Nayar (Nykaa), Kunal Shah (CRED), Sahil Barua (Delhivery) and Raghunandan G (TaxiForSure), among others. The advice they give is invaluable, and covers all the stages in the life of a startup, from idea, team and product, to eventual exit.

If you are looking to begin your own startup journey, are interested in the Indian startup ecosystem or are simply a student of business, this book is for you.