Startup Mixology combines 20 'key ingredients' for starting, growing and running a business. The book is comprised of actionable items, mixed in with stories from successful entrepreneurs and companies. It will answer questions that entrepreneurs have when starting up, from structural questions to how to getting traction with your product and more. Lessons include: How to think like an entrepreneur Turning your ideas into action How to build a team Launching your product Creating marketing delight, and more.