Strategic Marketing: Insights on Setting Smart Directions for Your Business

Unabridged Audiobook

Written By: Marcia Yudkin

Narrated By: Marcia Yudkin

Publisher: Big Happy Family Audio

Date: November 2011

Duration: 2 hours 18 minutes

Summary:

Become the master of your business fate. With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit. Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.

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