Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Play Sample
Subscription Marketing
Written by:
Anne Janzer
Narrated by:
Anne Janzer
Unabridged Audiobook
Play Free
Add to Cart - $15.45
Remove from Cart
Give as a gift
Ratings
Book
1
Narrator
Release Date
May 2017
Duration
4 hours 37 minutes
Summary
Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.
Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.
Completely revised and expanded to reflect the growing Subscription Economy
This completely revised, expanded second edition includes:
Updated research and case studies reflecting the rapid growth of subscription-based businesses
Real-world examples of effective value nurturing strategies
The risks and challenges of subscription marketing
If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.
Browse By Category
Business & Economics
>
Business & Career Development
1 book added to cart
Subscription Marketing...
Anne Janzer
Subtotal
$15.45
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.