Asking for the Sale shows how it?s your job to help the buyer understand the value of the product in their personal life or the company they work for.  You listen more than you talk.  You are an ethical ambassador for your product.  You understand that everything in life is selling.  Key concepts include: Taking the Fear Out of Asking Ten Actions to Avoid The Most Powerful Incentives That Sell Your Product The Three Magic Questions Overcoming Objections The Magic 7 Minutes Why They Will Buy From You The Four Es That Make a Great Salesperson