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The TenX Rule: The Only Difference Between Success and Failure

Unabridged Audiobook

Written By: Grant Cardone

Narrated By: Various Readers

Publisher: Gildan Media

Date: July 2011

Duration: 7 hours 26 minutes


Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can't operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation and responsibility, and this audio book gives you step-by-step guidance on how to achieve phenomenal success for yourself!

With The 10X Rule, you'll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fear, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market-and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance-in all areas of your life.

The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right now-and if you come up short, you'll still find yourself further along than if you had maintained your life's current status quo. The 10X Rule teaches you how to:
Reach goals that you previously thought were impossible
Correctly set goals and guarantee their achievement
Create unprecedented levels of happiness and satisfaction in every area of your life
Use fear as fuel to move you into action
Get everything you want and never have to settle
Dominate your competition and become a role model for success


  • Kevin O

    Great book. Grant Cardone is a beast. It was highly motivational and would recommend for any sales team.

    1 of 1 people found this review helpful.

  • Jim Maahs

    Good message but could have been effectively conveyed in 25% of the time.

    1 of 1 people found this review helpful.

  • Anonymous

    Great book this and lots of inspiring content. Loses its way towards the end otherwise would be 5 stars. Cardone can be a little annoying at times as narrator and a little smug.

  • Marcin J.


  • Jonathan V.

    It was the first book I tried listening, I am happy it was this one : Easy listen during my trip and fantastic to hear Grant Cardone himself motivating you and pushing you. There is some absolutely great stuff in this book but it can be shortened by 5x :) (1h30 instead of 7h30). I particularly liked the story of the guy who "needs" 10 000 USD dollar that is watching the game on a Sunday :) In summary it is about taking massive actions, 10x the amount of action to get 10x results. Do not aim for the average, do not be average. Your Success is your duty, obligation and your responsibility.

  • Johnathan L.

    Excellent book it was annoying at times how some parts are way to drawn out but I do understand the concept of why Grant decided to write it that way. Kudos

  • Manikandan R.

    Great book. Lots of action and energy. Enjoyed it. Got great insights!

  • Sonja R

    It’s a huge benefit to have the audio ( have the book too) but in his audio has things that are not in the book. It’s awesome... As well as his passion is continually and this is over 7 hours of narration...

  • Nikolai M

    Pretty good book to get you motivated

  • Jason D

    Grant is a captivating leader. The theories he calls out and stories he's lived through will guild any new entrepreneur to success.

TenX Rule: The Only Difference Between Success and Failure

by Grant Cardone

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TenX Rule: The Only Difference Between Success and Failure, Grant Cardone