Give as a Gift

Send this book as a Gift!

Book Rating (21)

Narrator Rating (5)

The Thank You Economy

Unabridged Audiobook

Written By: Gary Vaynerchuk

Narrated By: Gary Vaynerchuk

Publisher: HarperCollins Publishers

Date: July 2011

Duration: 5 hours 43 minutes

Summary:

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy'it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.

Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

Genres:

  • Jeanet W

    Good book. I like the fact that Gary is just Gary. Sometimes he goes of script with extra tips and information that is relevant. This book makes you think about how you connect to your audience, how to treat them, talk to them, bond with them. Something a lot of entrepreneurs can learn from.

  • Jo Mcdowall

    Gary's book is life changing.. My ideas for a business have now taken a completely different route. I'm going to take a much bigger risk and time investment to get my service right My interactions on a daily basis are now coloured with regular appreciation for giving time to connect I've quoted from this book in conversations with friends, colleagues and family. I've recommended this book to my professional body as we have a unique opportunity to ping pong more to develop future talent This book's relevance now, and the frighteningly accurate predictions made, highlight Gary's talent for helping those who want to care more to fly Thank you Gary, I'll be following you now after listening to this and promoting your book to those who are in need of transitioning into the social media world or simply maximising the benefits by taking the real life learnings you replayed Life changing ..