Good book. I like the fact that Gary is just Gary. Sometimes he goes of script with extra tips and information that is relevant. This book makes you think about how you connect to your audience, how to treat them, talk to them, bond with them. Something a lot of entrepreneurs can learn from.

Gary's book is life changing.. My ideas for a business have now taken a completely different route. I'm going to take a much bigger risk and time investment to get my service right My interactions on a daily basis are now coloured with regular appreciation for giving time to connect I've quoted from this book in conversations with friends, colleagues and family. I've recommended this book to my professional body as we have a unique opportunity to ping pong more to develop future talent This book's relevance now, and the frighteningly accurate predictions made, highlight Gary's talent for helping those who want to care more to fly Thank you Gary, I'll be following you now after listening to this and promoting your book to those who are in need of transitioning into the social media world or simply maximising the benefits by taking the real life learnings you replayed Life changing ..

I was recommended this book by twitch streamer DevinNash. He explained that this book is one of the most important books about the market of selling yourself through social media and how to handle business with the customer the right way. I've always been very skeptical about big business. I used to think everyone is just in it for themselves and no one genuinely cares about the customer and who they are. This book gave some great stories and really tore through how business used to be cut-throat and selfish, and instead focuses on how making connections with people can really be good for your brand, but also good for humanity.