''Thinking Smart demonstrates keen insight on topics as diverse as art, investing, and parenting.'' - Cyrus P. Mistry

''Nirmalya is truly a master of many subjects - marketing and strategy, but as much of Indian art, of staying equanimous in all situations, and in particular, of effortless time management.'' - Kumar Mangalam Birla, Chairman, Aditya Birla Group

''Nirmalya looks at the modern business world through the eyes of a millennial. It's this broad horizon that makes his insights so valuable. Truly inspiring.'' - Rakesh Kapoor, Chief Executive, Reckitt Benckiser

''Professor Kumar is a rare exception who has dived broadly and deeply into the literature of marketing and management. You can't help but benefit from Nirmalya's wisdom.'' - Philip Kotler, Kellogg School of Management, Northwestern University

''Nirmalya is one of the most brilliant and calmest people I know - so I'm looking forward to finding out how the hell he does it.'' - Sathnam Sanghera, author of Boy with the Topknot & columnist, The Times of London


Thinking Smart offers all that you need to know, to achieve just about everything, from managing a delicate relationship, a surprise firing, to creating a winning team or business, and more. The book explores smartness by combining economic, psychological and sociological perspectives in ways that we often overlook in our daily lives. From being a management guru to a corporate leader, Prof. Nirmalya Kumar provides a holistic view of smartness- from the corner office and from a Professor's perspective. This is your guide to mastering the subtle art of work, life and everything in-between.