More than ever, customer relations and engagement are key components of a company's success. Companies that are intent on tracking their customer's ever-changing requirements and improving their services know the best business management model begins with customer focus and ends with customer satisfaction. Total Quality Management: Customers and Products explores how meeting customers' needs and complete satisfaction dictates a company's direction and actions. If you want to know how the most successful companies get the most from their quality initiatives, George and Weimerskirch lay out the best practices to put to work now.