Ugh, As If!: Clueless

A sweet and sly exploration of the Jane Austen–inspired teen movie and its evergreen imperative to be kind, do better, and find the activist within


We are totally butt-crazy in love with Clueless. Since the movie’s premiere in 1995, pop culture has mined Amy Heckerling’s high school comedy for inspiration, from Iggy Azalea and Charli XCX’s “Fancy” music video to Cher’s iconic yellow plaid suit appearing at every Halloween party.


In Ugh As If!, Veronica Litt argues that this seemingly fluffy teen romp is the quintessential thinking woman’s movie, one in which the audience is asked to seriously consider the beauty and power of naïveté. Cher Horowitz’s gradual pivot from oblivious it girl to burgeoning activist is a powerful reminder that even the most unlikely people can change for the better and contribute to their communities. In this bright, shiny film, pursuing a more just society isn’t just possible — it’s enjoyable. This fun, feminine, feel-good movie is a counter-narrative to nihilism, a refusal to give into cynicism, hopelessness, and passivity. Almost without viewers noticing, Clueless teaches Cher, and us, how to become better. Like the film it examines, Ugh As If! nudges even the most jaded viewer into feeling hopeful about the future.