The Ultralight Startup: Launching a Business Without Clout or Capital

Unabridged Audiobook

Written By: Jason Baptiste

Narrated By: Don Hagen

Publisher: Gildan Media

Date: April 2012

Duration: 5 hours 34 minutes

Summary:

It's easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you're just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest?

Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today's most famous companies, he guides would-be tech moguls through every stage of the process-from testing a concept to acquiring customers to determining the best pricing model-in a cheap, practical way. Among his strategies:

-Build the product you wish you had
-It doesn't have to be sexy to make money
-Be bold when promoting yourself
-Attract fans to attract customers
Baptiste shows you don't need an MBA, a trust fund, or even experience running your own company to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.

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