A NATIONAL BESTSELLER

One of Thinkers50’s 10 Best Management Books for 2026

A timely and transformative new framework for success from a sought-after strategist, speaker, and author

The need to compete is deeply ingrained in every aspect of our lives and work. It’s often viewed as a positive: we are told it motivates us to do our best, to work hard, that it drives innovation and excellence. But, what if that’s a lie? What if in reality, competition causes more harm than good: exhaustion, anxiety, burnout, and an isolating lack of community. It encourages a scarcity mindset and keeps us from reaching our true potential.

Drawing on Ruchika’s own experiences working with corporations as a sought-after inclusion strategist, as well as interviews from business and community leaders and the latest research data, UNCOMPETE offers a new framework for building a culture of collaboration, solidarity, and mutuality. It’s a framework that yields not only a happier workplace, but a far more successful one, and it can transform our work and our lives. From showing us how to tap into our benign envy, to investigate our cultural norms, to cultivate a greater imagination, and rewrite the rules to lift everyone up, UNCOMPETE is a radical reset of our mindsets. It helps us cultivate abundance, find genuine joy in others’ victories, and embody the belief that there is room for all of us to succeed.