Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Unabridged Audiobook

Written By: Damian Ryan

Narrated By: James Langton

Publisher: Brilliance Audio

Date: January 2019

Duration: 16 hours 0 minutes

Summary:

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.
One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike. Understanding Digital Marketing is now required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.

Genres:

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

by Damian Ryan

has successfully been added to your shopping cart

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Damian Ryan
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Damian Ryan
This title is due for release on January 29, 2019.

Enter your email below to be notified as soon as it is available!

By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.

Already a member? Log In to add this title to your wishlist.
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Damian Ryan
This title is due for release on January 29, 2019
We'll send you an email as soon as it is available!

Already a member?
Log in to add this title in your wishlist
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Damian Ryan
Please Log in and add this title to your wishlist.
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Damian Ryan

We will send you an email as soon as this title is available.