Unleashing the Idea Virus

Abridged Audiobook

Written By: Seth Godin

Narrated By: Seth Godin

Publisher: Simon & Schuster

Date: March 2001

Duration: 2 hours 0 minutes


Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.


Unleashing the Idea Virus

by Seth Godin

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Unleashing the Idea Virus, Seth Godin