Upside: Profiting from the Profound Demographic Shifts Ahead

Unabridged Audiobook

Written By: Kenneth W. Gronbach

Narrated By: Tom Parks

Publisher: Brilliance Audio

Date: April 2017

Duration: 7 hours 44 minutes


Is it possible to see the future? It is indeed, and can be as simple as counting people—using the science of demographics.

In this eye-opening and engaging read,Upside explains how you can make the most of this potent discipline in your business today. The demographic forces coming our way are more powerful than any in history. And whether you benefit from or are crushed by these numbers will depend on your ability to interpret them.

Authors Ken Gronbach and M.J. Moye show you how—bringing this underappreciated science to the forefront. They provide a long overdue view of the hidden business opportunities that await those who understand the implications of demographic shifts like: Can the huge population of Millennials (Gen Y) save health care? Which businesses will feel the brunt of an aging Boomer population? And which regions stand to benefit the most from population growth?

In countless professions, these are things you need to know—and after reading Upside, you may wonder how you ever functioned without this science and the perspective it provides.

For example, Upside proposes that the two most important questions anyone responsible for growing a business must ask are: “How many people are in my market?” and “Is that number getting bigger or smaller?” Your answers to these simple questions will shape your success or failure going forward. Read Upside to learn how to decipher the demographic data for your business and forecast the potential changes it portends.

Filled with practical insights, and accessible to businesspeople at all levels, Upside will help you delineate and understand our six living generations, and show how each of them will impact business as they age. Whether this is your first brush with demographics, or you just want an expert opinion on what is to come, Upside will engage you with the most consequential discipline in business.

A fast and fun rollercoaster of a read, this book will show you how crucial “counting people” is to any successful venture. Citing fascinating figures and surprising findings, Upside lays out little-known but critical facts that everyone in business needs to carefully consider.

Put Upside on your bedside today, and dream of how to profit from the demographic shifts fast-approaching.

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Upside: Profiting from the Profound Demographic Shifts Ahead

by Kenneth W. Gronbach

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Upside: Profiting from the Profound Demographic Shifts Ahead, Kenneth W. Gronbach