The self-help industry is a fraud. You are not exceptional. You can’t have it all. The money won’t follow just because you do what you love. Anyone who tells you something different is lying.

Too many people are helpless today because they don’t know why they need help. They flock to self-help gurus because they don’t know any better.

Sam LaCrosse’s approach to living a rich and fulfilling life does not involve cookie-cutter slogans or self-esteem dogma. The path to a good life lies in discovering and honoring your own core values.

In Value Economics: The Study of Identity, Sam cuts through all the BS and shows you the way forward with kick-ass lessons from personal anecdotes, popular culture, history, current events, and sound economic theory. Forget self-help. Ignore the feel-good experts. This book will lead you to true self-discovery.