For non-marketing types and those with no Corporate turn around experience, this is a different twist on book presentation. An interesting "play" with 5 "Acts" per CD, running 1 hour and 10 minutes, + or -. The Grasshopper and the Master go through a life of mentoring lessons on the aspects of marketing, sales, business strategies and vocabulary lessons. I truly learned something, and if nothing else, to develop a reading list of books and chapters. Listen to track 5 of the last CD first, then go to the beginning. You will listen to the whole program with a different ear.