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We First: How Brands and Consumers Use Social Media to Build a Better World
Written by:
Simon Mainwaring
Narrated by:
John Lee
Unabridged Audiobook
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Ratings
Book
1
Narrator
Release Date
August 2011
Duration
10 hours 30 minutes
Summary
A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
Genres
Business & Economics
>
Business Development
Business & Economics
>
Management & Leadership
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We First: How Brands and Consumer...
Simon Mainwaring
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