We First: How Brands and Consumers Use Social Media to Build a Better World

Unabridged Audiobook

Written By: Simon Mainwaring

Narrated By: John Lee

Publisher: Tantor Media

Date: August 2011

Duration: 9 hours 46 minutes


Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.