$4.95/month for the first 3 months Get This Offer

We First: How Brands and Consumers Use Social Media to Build a Better World

Read by:
John Lee

Unabridged Audiobook

Listen Free Now
  • Listen free with a 30-day free trial
  • Choose 2 bonus VIP books
  • Enjoy 10,000 always free books
Ratings
Book
1
Narrator
Release Date
August 30, 2011
Duration
10 hours 30 minutes
Summary
A social media expert with global experience with many of the world's biggest brands—including Nike, Toyota, and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.



These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.
We First: How Brands and Consumers Use Social Media to Build a Better World

We First: How Brands and Consumers Use Social Media to Build a Better World

Author: Simon Mainwaring
Read by: John Lee
Listen Free Now Get any book plus
2 bonus VIP books
1 book added to cart
Subtotal
$15.99
View Cart