What is coaching

What Is Coaching is an essential guide that explains, in simple and practical terms, what coaching truly is, how it works, and why it has become one of the most powerful tools for personal and professional transformation today.

Written by Liliana Franco, certified professional coach and founder of Quiero platicar® Coaching, this book introduces readers to the real meaning of coaching — far beyond motivational speeches or quick fixes — showing how structured coaching conversations can lead to awareness, growth, and measurable results.

Through relatable examples, inspiring stories, and easy-to-apply exercises, What Is Coaching helps you:


- Understand the difference between coaching, mentoring, consulting, and therapy.
- Discover how professional coaching unlocks potential, boosts confidence, and clarifies goals.
- Learn how to listen, ask powerful questions, and guide others without giving advice.
- Explore real-life applications of life coaching, executive coaching, and business coaching.
- Identify the habits, mindsets, and communication skills that define great coaches.

This book is perfect for:


- Anyone curious about how coaching really works.
- Aspiring coaches who want to start a career in professional coaching.
- Leaders, teachers, therapists, and HR professionals seeking to improve their communication and leadership skills.
- Individuals interested in personal development, emotional intelligence, and mindful growth.

With clear explanations and practical insights, What Is Coaching will help you understand not just what coaching is — but how to use it to create meaningful change in yourself and others.