What We Value: The Neuroscience of Choice & Change

A neuroscientist reveals the hidden calculations that shape our daily decisions―and how to make more fulfilling, impactful choices in our work, relationships, and lives.






Amid the many competing priorities of our busy lives, it can feel difficult to make the right decisions―ones that feel aligned with the things we care about. Change can feel almost impossible. In this book, award-winning researcher Emily Falk reveals how we can transform our relationship with the daily choices that define our lives by thinking like a neuroscientist about what we value.






Introducing us to three brain systems responsible for computing our everyday decisions in a process known as the value calculation, Falk shows how we can work more strategically with our brains to make more fulfilling choices. Whether deciding on lunch or a career, changing our routines or other people’s minds, we learn how changing what we think about can change what we think, connecting with our core values can make us less defensive, and broadening our curiosity about different perspectives can seed innovation. Based on cutting-edge research, What We Value is a groundbreaking guide to finding new possibilities in our choices―and the lives we ultimately make with them.