What Would Google Do?

Unabridged Audiobook

Written By: Jeff Jarvis

Narrated By: Jeff Jarvis

Publisher: HarperCollins Publishers

Date: January 2009

Duration: 9 hours 4 minutes

Summary:

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google'the fastest-growing company in history'to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything'from corporations to governments, nations to individuals'must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

Genres:

  • Donn Edwards

    When it first came out I was under the false impression that this book was insubstantial and lightweight. It isn't. I was badly wrong. Jeff Jarvis has clearly done a lot of research and put in a lot of thought, and he openly acknowledges the input and help he received from others. The result is challenging, thought provoking and, in some cases, mind boggling. This is a must-read for anyone involved in business, and I would recommend it along with Chris Anderson's "Free" as being important books to read and study. I have also bought the print editions.