What Would Google Do?

Written by:
Jeff Jarvis
Narrated by:
Jeff Jarvis

Unabridged Audiobook

Ratings
Book
8
Narrator
2
Release Date
January 2009
Duration
8 hours 58 minutes
Summary
“Eye-opening, thought-provoking, and enlightening.”
—USA Today

“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”
—San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.
Reviews
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Donn Edwards

When it first came out I was under the false impression that this book was insubstantial and lightweight. It isn't. I was badly wrong. Jeff Jarvis has clearly done a lot of research and put in a lot of thought, and he openly acknowledges the input and help he received from others. The result is challenging, thought provoking and, in some cases, mind boggling. This is a must-read for anyone involved in business, and I would recommend it along with Chris Anderson's "Free" as being important books to read and study. I have also bought the print editions.

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