Listen Free to What Would Google Do? by Jeff Jarvis with a Free Trial.

Ratings

Book

Narrator

Release Date

January 2009

Duration

8 hours 58 minutes

Summary

“Eye-opening, thought-provoking, and enlightening.”
—USA Today

“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”
—San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Genres

Business & Economics >

Management & Leadership

Reviews

Donn Edwards

When it first came out I was under the false impression that this book was insubstantial and lightweight. It isn't. I was badly wrong. Jeff Jarvis has clearly done a lot of research and put in a lot of thought, and he openly acknowledges the input and help he received from others. The result is challenging, thought provoking and, in some cases, mind boggling. This is a must-read for anyone involved in business, and I would recommend it along with Chris Anderson's "Free" as being important books to read and study. I have also bought the print editions.

This title is due for release on January 27, 2009.

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What Would Google Do?

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