A practical guide to developing the single most important skill for success—telling your story—from the inspiring social media sensation and bestselling author of What’s Your Dream?

Your story is a part of you, and as Simon Squibb has learned through his own business success, knowing how to tell it is often the difference between those who succeed and those who don’t. A good story—told in less than a minute—can galvanize people into action, whether to buy a product, invest money, or provide priceless advice.

To succeed in life, you need something that motivates you each day, fills you with purpose, and allows you to live on your own terms. A dream is necessary, but not sufficient. That dream will only succeed when other people support it.

Squibb’s first book, What’s Your Dream?, has inspired hundreds of thousands of readers to roll up their sleeves and get to work on their dreams. Now, in What’s Your Story?, he shares the formula for getting your dream out of your head and into the world.

Squibb breaks down the elements of a powerful story. He shows readers how to abandon unhelpful narratives and find ones that will win over potential customers, employees, investors, partners, and superfans. You’ll learn how to:

• Harness pain, proof, and passion to build a compelling narrative
• Craft hooks and create story loops to gain and retain people’s attention
• Grow an audience into a community, as bystanders become supporters and supporters become fans
• Earn credibility through authenticity to win the trust of your audience

For a dream to succeed, people have to believe in it. They have to want to support it. They have to tell their friends about it. Mastering your story is the key to unlocking all of that.