Our food has never been safer or more abundant and yet consumers have never been more scared. Consumers have never known more about nutrition and never been more obese. The proliferation of healthy snacks and diet books has done nothing to stem the tide of obesity. In fact, for most Americans, making healthy food choices is more difficult than doing their taxes. What are we doing wrong?



Why Smart People Make Bad Food Choices explores the hidden influences and mental shortcuts our minds use to process information and how that often leads to unhealthy food choices. Understanding these hidden influences can help us make better decisions. More importantly, we can learn to fear less, and enjoy more, the food we eat.