Why We Buy, Updated and Revised Edition: The Science of Shopping

Unabridged Audiobook

Written By: Paco Underhill

Narrated By: Mike Chamberlain

Publisher: Blackstone Audiobooks

Date: April 2011

Duration: 12 hours 3 minutes


Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

The latest trends in online retail—what retailers are doing right and what they're doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones.

"At last, here is a book that gives this underrated skill the respect it deserves."—New York Times


  • Samantha Teal

    This book is good; an easy read. But I wish I could skip to specific chapters. I have to find them by scanning through at +30 seconds, and I still miss the chapter intro, not knowing where I am. I needed the book for class, and we do not read the chapters in order, we skip around.

Why We Buy, Updated and Revised Edition: The Science of Shopping

by Paco Underhill

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Why We Buy, Updated and Revised Edition: The Science of Shopping, Paco Underhill