Wild Company: The Untold Story of Banana Republic
Written By: ,
Narrated By: ,
Publisher: Blackstone Audiobooks
Date: March 2016
Duration: 5 hours 16 minutes
With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Reimagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.
In a book that's honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic's early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as "professional amateurs," they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be "the best catalog of all time."
A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for listeners determined to create their own destiny with a passion for life, work, and fun.
"This is a wonderful book, a book about joy and guts and art. Mel and Patricia understand that a store is far more than just a place to buy stuff and that a business is far more than a way to make a living."-Seth Godin, bestselling author of Linchpin