Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play
Publisher: Simon & Schuster
Date: September 2013
Duration: 9 hours 45 minutes
In the follow-up to his New York Times bestselling work, Get Rich Click!, serial entrepreneur and “technology wildcatter” Marc Ostrofsky talks tech from a unique and compelling perspective. The author focuses his trend-watching lens on the Internet-driven changes he observes today and how they will evolve. Word of Mouse is a wake-up call for consumers and marketers who are immersed in technology but are sleepwalking through its impact. Whether voluntary, involuntary, conscious, subconscious, or unconscious, the role we have assigned technology in our lives is a dominant one.
Taking the time to understand the “mind-body-internet connection” is key to ensuring that people let this dominance work in their favor, in a way that it is welcome, efficient, productive, and transparent. This book gives listeners the tools they need to dig out from under the information overload that otherwise paralyzes their use of today’s digital delivery systems.
Filled with real-life examples of how individuals, entrepreneurs, small businesses, and large corporations are engaging with technology, Ostrofsky looks at the latest technological trends:
· How coupon codes save families hundreds if not thousands of dollars
· Websites and apps that show consumers the absolute lowest price of items
· How retailers and marketers are going to use GPS and location-based targeting to sell more
· How technology allows consumers to become merchants
· How mobile marketing has become a growing phenomenon
· And so much more
A brilliantly thought-out assimilation of trends, case studies, forecasts, and tips for getting “plugged in,” Word of Mouse will put listeners in the driving seat of the world’s most powerful disruptive force to date. A special bonus section further guides listeners on how today’s technology tools can and should be used to market, promote, sell, and brand both themselves and their businesses. Ostrofsky’s voice is magnetic, enthusiastic, authoritative, and, at the same time wildly accessible. Listeners will be in an awakened state, feeling smarter, more engaged, and more the masters of the digital world that surrounds them.