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Yes!: 50 Scientifically Proven Ways to Be Persuasive

Unabridged Audiobook

Publisher: Simon & Schuster

Date: February 2009

Duration: 6 hours 0 minutes


Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.

Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.


  • David Thompson

    narrator is boring or a robot, making the book harder to listen to

    1 of 1 people found this review helpful.

  • Yesenia M

    Very informative but not much new or much different from other persuasion books. It does help identify situations in which these techniques could be used. The narrator is not monotone but does have moments in which he could have read faster and be able to deliver the same message .

  • jason petzke

    simply great. not what I expected, but we'll worth my time.

Yes!: 50 Scientifically Proven Ways to Be Persuasive

by Robert Cialdini, Noah J. Goldstein, Steve J. Martin

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Yes!: 50 Scientifically Proven Ways to Be Persuasive, Robert Cialdini, Noah J. Goldstein, Steve J. Martin