Your Marketing Sucks

Unabridged Audiobook

Written By: Mark Stevens

Narrated By: Michael Arkin

Publisher: Recorded Books

Date: December 2003

Duration: 5 hours 21 minutes

Summary:

This Business Week best-seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away. Whether you work for a small store or an international manufacturing conglomerate, this may be the most important book you'll ever encounter.

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