What do I need to do? It's almost always the wrong question that an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of 'proven best practices' should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is 'Who should we be?' While it makes sense and may sound pretty easy, it's actually one of the hardest questions an entrepreneur can ask no matter the scale of business they are running. In Your Stand Is Your Brand, you'll learn about: 'Maximum Tension,' the greatest barrier to entrepreneurial growth The 5-P Expansion Sequence, a tried-and-true model tracking the steps from Philosophy to Prosperity Digging into the soul of your business so it can find its transformative process for serious breakthroughs How to face the fire and embrace creative destruction. And much more This is not your typical business success book, it is a source of inspiration that will keep you reading and winning in transformative ways that aren't available to you right now. So, let's begin the process to revolutionize your business and your life.