The Zombie Business Cure: How to Refocus Your Company's Identity for More Authentic Communication

Unabridged Audiobook

Written By: Melissa Eggleston, Julie Lellis

Narrated By: Nicol Zanzarella

Publisher: Brilliance Audio

Date: April 2017

Duration: 7 hours 6 minutes

Summary:

Does your business feel dead in today’s fast-paced marketplace? Tired of struggling to stand out? Can’t seem to clarify your message? You may be a zombie and not even know it.

Zombies are confused, haphazard, and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters, and partners. The Zombie Business Cure gets to the heart of many communication problems: identity. A lack of focus on identity negatively affects your bottom line and can damage your reputation.

The best organizations are simply more like humans and less like zombies. Humans realize the importance of having a strong sense of self, maintaining a consistent message, and communicating effectively to build relationships. The Zombie Business Cure will help you:



• Realize identity is the foundation for success.

• Discover identity problems that commonly lead to communication failures.

• Prevent zombie-like behavior by tackling the five most common zombie traits.

• Approach new communication efforts in a more mindful way.



With this book, you’ll learn from real-life case studies and gain practical tips and exercises to help your business attract the right audience and increase your success.

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