Les Gold owns the fifty-thousand-square-foot American Jewelry and Loan, which serves more than 250 customers every hour. He also stars in the truTV show "Hardcore Pawn", which has more than three million weekly viewers. He lives in Detroit and works alongside his wife, son, and daughter.
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Businesses these days talk a lot about figuring out what the customer wants. Well, here's your first lesson: the customer doesn't know what he wants. This book is going to show you how to convince him he wants the thing you're selling. Les Gold has been... SEE MORE